[ Watches Of Switzerland Soho ]

A luxury SoHo showroom combining classic architecture with bronze, wood, and glass craftsmanship.

The showroom is housed in an original store ironworks building, boasting lofty 25-foot ceilings, wood floors, ornate columns and exposed brick spread across two floors.
Metal tairs, wood and bronze with a high level of complexity due to the extraordinary design that evokes the classic NYC Architecture.

Store steel and glass partitions between luxury brands.

Metal and glass windows.

Decorative glass and bronze elements around the showroom.

The materials selection to complement the original designs, metal unique finishes, choice of wood and glass were some of the challenges we had in this Project.

New York City.
CMG-APM

architect:
Giraldo AEC
project type:
Luxury Showroom
LOCATION:
New York City
Role:
Technical Design & Detailing of Metal, Glass and Bronze Elements
Client:
Watches of Switzerland